- Select and implement the ESP/CRM platform, handling everything from vendor comparison to full launch.
- Manage sending infrastructure including domains, authentication, warm-up, reputation, and inbox monitoring.
- Build lifecycle flows across the funnel, including onboarding, trial-to-paid, abandoned cart, payment failures, win-back, and reactivation.
- Design segmentation and trigger logic based on product and billing data in collaboration with BI.
- Manage channel performance, focusing on incremental revenue, cohort LTV, and retention metrics.