- Own day-to-day execution of Formula's Meta channel including campaign setup, creative uploads, budget moves, and live monitoring.
- Operate and fine-tune automated buying processes while partnering with engineering on future automation features.
- Run manual tests requiring high precision and produce clean, actionable data.
- Master internal stack including BI, Amplitude, Snowflake, and Metabase to drive scaling and pruning decisions.
- Take progressive ownership of the full Meta lifecycle including campaigns, budgets, hypotheses, and creatives.