UA Manager (Meta)
New
F
FormulaHealth & Wellness
Europe, ±2 hours of CETFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Russian (fluent), English (B2+ written)
- Experience
- At least 3 years of hands-on Meta Ads experience
- Required Skills
- Data AnalysisSnowflakeDigital Marketing
Requirements
- At least 3 years of hands-on Meta Ads experience.
- Proven experience with a minimum of $100k monthly spend focused on web acquisition funnels.
- Fluent Russian-speaker.
- Working English at B2+ level for written internal communication.
- Demonstrated extreme attention to detail in setup, naming, tracking, and budgets.
- Ability to ramp up on internal data stacks within 3 months independently.
- Strong independent analytical judgment for performance evaluation.
- Experience working with scripts, automation, or in-house buying tools.
Responsibilities
- Own day-to-day execution of Formula's Meta channel including campaign setup, creative uploads, budget moves, and live monitoring.
- Operate and fine-tune automated buying processes while partnering with engineering on future automation features.
- Run manual tests requiring high precision and produce clean, actionable data.
- Master internal stack including BI, Amplitude, Snowflake, and Metabase to drive scaling and pruning decisions.
- Take progressive ownership of the full Meta lifecycle including campaigns, budgets, hypotheses, and creatives.
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