- Work with stakeholders to define the CRM data model, governance framework and customer lifecycle.
- Lead the configuration and optimisation of HubSpot to meet sales and marketing requirements across both brands.
- Configure and manage core CRM functionality, including contact management, data auditing and mapping, lifecycle stages, segmentation and sequencing.
- Develop a scalable segmentation framework supporting personalised customer experiences and targeted campaigns.
- Design and implement marketing automations, nurture journeys, email templates, marketing assets and campaign workflows.
- Integrate HubSpot with other business platforms and ensure robust data architecture and governance.
- Define and document a scalable CRM strategy aligned to business growth.
- Develop a reporting and measurement framework that tracks performance across the entire customer journey.
- Partner closely with Sales, Marketing, Digital and Content teams to maximise CRM adoption.
Data AnalysisReportingHubSpot