Sr. Growth Creative Strategist
New
S
SmallsDTC Pet Food
Remote USFull-TimeSenior
Salary$145K - $165K
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Job Details
- Experience
- 8+ years
- Required Skills
- Data AnalysisA/B testing
Requirements
- 8+ years in creative strategy, performance creative, or growth marketing in a highly brand-driven organization.
- Experience spanning multiple channels and formats.
- Ability to read and interpret hook rates, CPA curves, and cohort quality.
- Proven experience building testing frameworks, learning libraries, and production workflows.
- Strong ability to bridge direct-response marketing with brand voice.
- Experience driving cross-functional alignment across channel owners, brand, and product teams.
- Demonstrated pattern recognition regarding creative success and failure.
Responsibilities
- Own the creative learning system and proliferate insights across the business.
- Build and scale production workflows including studio operations, UGC partnerships, and whitelisting.
- Translate creative and messaging insights into actionable recommendations for site experience, landing pages, and product packaging.
- Manage the hypothesis hierarchy, testing roadmap, and prioritization of creative angles and messaging territories.
- Drive alignment across channel owners, brand, and product teams to integrate customer insights into communication strategies.
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