Creative Strategist (Performance Marketing)
New
P
PetLab Co.DTC Pet Supplements
Candidates must be based in the Austin metropolitan area or near byFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Data AnalysisA/B testing
Requirements
- 3+ years of experience in creative strategy or performance creative roles.
- Deep expertise in Meta and TikTok advertising ecosystems.
- Strong analytical skills with the ability to interpret performance data.
- Proven track record of driving revenue growth through paid creative.
- Experience briefing or directing creators, influencers, or UGC production.
- Strong understanding of performance marketing metrics such as ROAS, CPA, and CTR.
- Experience working in high-growth, paid social-led DTC brands.
- Excellent communication skills with the ability to present insights and defend creative decisions.
Responsibilities
- Analyze performance metrics like Hook Rate, Hold Rate, CTR, CPA, and ROAS across platforms to inform creative strategy.
- Conduct creative audits to identify audience pain points and high-performing creative patterns.
- Develop direct-response scripts and storyboards using frameworks like AIDA to maximize conversions.
- Brief UGC creators and influencers on hooks, talking points, and visual storytelling requirements.
- Review and provide feedback on drafts from editors and creators to ensure alignment with performance best practices.
- Design and manage structured A/B testing roadmaps to iterate on winning concepts.
- Research competitors and market trends to ensure ad creative remains native to platform expectations.
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