Creative Strategist (Paid Social)
New
J
JobgetherPerformance Marketing
United StatesFull-Time
SalaryCompetitive salary package with performance-based bonus opportunities.
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Job Details
- Required Skills
- Data Analysis
Requirements
- Proven experience in a creative strategy role within a performance marketing agency, eCommerce brand, or similar fast-paced environment.
- Strong understanding of UGC content, social-first creative strategies, and conversion-focused advertising.
- Deep knowledge of Meta and TikTok advertising platforms, including their different creative approaches and performance dynamics.
- Ability to think strategically about hooks, opening moments, storytelling, and messaging frameworks.
- Strong analytical skills with the ability to interpret campaign results and support creative decisions with data.
- Experience leading content production workflows and collaborating with creative teams.
- Familiarity with video editing tools such as Premiere Pro, or the ability to effectively communicate with editors and understand production processes.
- Strong copywriting abilities and the ability to craft compelling marketing messages.
- Excellent organization skills with the ability to manage timelines, feedback cycles, and multiple priorities.
- Strategic mindset, strong communication skills, proactive attitude, and a passion for continuous improvement.
- Strong understanding of consumer psychology, digital culture, and emerging social media trends.
Responsibilities
- Lead creative strategy for paid social campaigns across Meta and TikTok, developing concepts that improve engagement and conversion performance.
- Transform product insights and customer understanding into compelling hooks, creative angles, messaging frameworks, and ad scripts.
- Collaborate closely with editors, designers, and content creators to bring creative concepts to life.
- Analyze campaign performance data to identify opportunities, optimize creative direction, and inform future strategies.
- Monitor emerging trends, cultural moments, and platform developments to create relevant and attention-grabbing content.
- Own the creative feedback loop across multiple accounts, ensuring continuous improvement and alignment with performance goals.
- Manage and mentor a team of editors and creators, supporting high-quality content production and collaboration.
- Ensure all creative assets meet brand standards, platform requirements, and performance objectives.
- Maintain clear and effective communication with clients while keeping projects aligned and focused.
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