ABM & Field Marketing Manager
New
J
JobgetherMarketing
Remote work flexibility within the United States.Full-TimeManager
SalaryCompetitive base salary range of $106,000–$150,000 annually
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Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementData Analysis
Requirements
- 7+ years of experience in ABM, field marketing, demand generation, enterprise marketing, or a related marketing function.
- Proven experience developing and executing ABM programs for enterprise or strategic accounts.
- Experience planning and managing executive-level field marketing programs such as customer events, roundtables, dinners, and roadshows.
- Strong understanding of enterprise buying committees, buyer personas, complex sales cycles, and account-based selling strategies.
- Hands-on experience using AI tools such as Claude for research, personalization, campaign creation, and content development.
- Strong project management skills with the ability to manage multiple priorities and deliver campaigns on schedule.
- Excellent written and verbal communication skills with the ability to create compelling messaging and presentations.
- Strong analytical mindset with experience measuring campaign effectiveness and optimizing performance.
- Creative, proactive, and resourceful approach with the ability to operate effectively in a fast-paced environment.
Responsibilities
- Build and execute 1:few and 1:1 account-based marketing programs targeting strategic enterprise accounts.
- Partner with sales teams to define target accounts, align on account priorities, and develop engagement strategies that support pipeline growth.
- Own campaign planning, messaging, content development, timelines, execution plans, and performance measurement.
- Create account-specific and segment-specific marketing initiatives aligned with customer challenges and business solutions.
- Design and deliver high-touch field marketing experiences, including executive dinners, roundtables, roadshows, regional events, and customer engagement programs.
- Analyze campaign performance, account engagement, pipeline contribution, and conversion metrics to identify optimization opportunities.
- Leverage AI-powered tools for account research, personalization, messaging creation, and campaign development.
- Collaborate cross-functionally with sales, product marketing, digital marketing, content, partner marketing, and leadership teams.
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