Senior Manager, Content & Field Marketing (B2B)
New
F
FoodsmartHealthcare Technology
Remote (US)Full-TimeManager
Salary$120,000 - $140,000 + bonus + benefits
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Job Details
- Experience
- 6+ years
- Required Skills
- Project ManagementSalesforceHubSpot
Requirements
- 6+ years of experience in B2B marketing.
- Proven depth in both content/enablement and events/field marketing.
- Demonstrated track record of owning programs end-to-end.
- Experience as a partner to sales teams, focused on accounts and deal advancement.
- Experience marketing into healthcare, payers, or complex enterprise industries with long sales cycles.
- Exceptional writing skills with the ability to synthesize clinical and business data.
- Hands-on experience with Salesforce (CRM) and HubSpot (or similar marketing automation).
- Strong proficiency with LinkedIn and social selling strategies.
- Ability to manage complex event logistics and content deadlines in parallel.
- Comfortable working in a fast-moving, ambiguous startup environment.
Responsibilities
- Build and maintain core messaging, thought leadership, and sales enablement assets.
- Create high-value sales materials including pitch decks, one-pagers, and case studies.
- Translate clinical evidence and customer outcomes into compelling B2B messaging.
- Own the strategic events program, including annual calendar, trade shows, and customer events.
- Develop integrated account-based marketing campaigns to accelerate sales pipeline.
- Manage B2B LinkedIn strategy and executive thought leadership programs.
- Collaborate with Sales, Marketing, and Executive teams to align on program goals and execution.
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