Senior Manager, Content & Field Marketing (B2B)
New
F
FoodsmartHealthcare
Remote-First Company; Flexible & remote locationFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- SalesforceHubSpot
Requirements
- 6+ years in B2B marketing.
- Demonstrated depth in both content/enablement and events/field marketing.
- Experience as a partner to sales teams, focusing on accounts and buyers.
- Experience marketing into healthcare, payers, or complex enterprise industries.
- Exceptional writing skills to translate clinical and business data into content.
- Hands-on experience with Salesforce (CRM) and HubSpot (or similar marketing automation platforms).
- Proficiency with LinkedIn for social selling and campaigns.
- Strong program management skills for logistics and content deadlines.
- Ability to thrive in a fast-moving, ambiguous startup environment.
Responsibilities
- Build and maintain core messaging, thought leadership, and sales enablement assets.
- Create sales materials including pitch decks, one-pagers, case studies, and account-specific support.
- Own the strategic events program including trade shows, customer events, and sponsorships.
- Partner with Sales to develop integrated account-based marketing campaigns.
- Lead cross-functional event planning and execution across Sales, Marketing, and Operations.
- Measure and optimize event performance and return on investment.
- Own B2B LinkedIn strategy and support sales team social selling efforts.
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