Senior Partner Marketing Manager
New
T
TekmetricB2B SaaS, Automotive
RemoteFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 6–10+ years
- Required Skills
- SalesforceHubSpotCRM
Requirements
- 6–10+ years of experience in partner marketing, alliance marketing, or channel marketing.
- Strong background in B2B SaaS or technology-adjacent industry.
- Proven track record building and executing co-marketing programs and joint campaigns.
- Strong strategic thinking skills to translate pillar strategies into quarterly plans.
- Analytical ability to build pipeline attribution models and track partner-influenced revenue.
- Experience managing multiple partner relationships with varying timelines.
- Proficiency in CRM and marketing automation platforms such as HubSpot or Salesforce.
- Strong written and verbal communication skills.
- Excellent cross-functional collaboration capabilities.
- Bonus: Experience in automotive aftermarket or vertically-specialized B2B environments.
Responsibilities
- Own the ongoing partner marketing strategy for Strategic Alliances.
- Develop joint go-to-market plans, including messaging, audience segmentation, and channel mix.
- Lead co-marketing activation such as co-branded campaigns, email/content programs, and event sponsorships.
- Manage and track partner-influenced pipeline, revenue, and conversion metrics.
- Build operational infrastructure including playbooks, co-brand guidelines, and asset libraries.
- Collaborate with Business Development, Field Marketing, Brand, and Product teams to align on priorities.
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