Field and Events Marketing Manager

New

TraversalEnterprise AI

RemoteFull-TimeMiddle

Salary$125,000 - $150,000

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Job Details

3–5 years of experience in B2B field marketing at a high-growth technology company
Proven experience planning and executing executive events, customer programs, and field marketing initiatives
Experience managing industry conferences, trade shows, and sponsorship activations from planning through post-event reporting
Experience executing events for both highly technical audiences and executive decision makers
Experience measuring pipeline influence, campaign attribution, and event ROI
Experience managing external vendors, agencies, and production partners
Outstanding project management and organizational skills, paired with a keen attention to detail
Experience partnering closely with Sales and GTM organizations to build integrated field marketing programs
Comfortable working cross-functionally in a fast-paced startup environment
Bachelor’s degree in Marketing, Business or a related field preferred
Willingness to travel approximately 30–50% as programs require

Own Traversal’s events and field marketing strategy across corporate events, sponsored trade shows, roadshows, workshops, and regional programs
Plan and execute world-class events from concept through completion, including timelines, budgets, vendors, logistics, and on-site execution
Develop and run regional field marketing initiatives aligned with pipeline acceleration goals
Partner closely with Sales and Marketing to plan initiatives aligned to brand and business goals
Measure, analyze, and report on the performance of each initiative, including pipeline impact and ROI
Continuously test, iterate, and improve programs based on performance data and field feedback

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