- Own Traversal’s events and field marketing strategy across corporate events, sponsored trade shows, roadshows, workshops, and regional programs
- Plan and execute world-class events from concept through completion, including timelines, budgets, vendors, logistics, and on-site execution
- Develop and run regional field marketing initiatives aligned with pipeline acceleration goals
- Partner closely with Sales and Marketing to plan initiatives aligned to brand and business goals
- Measure, analyze, and report on the performance of each initiative, including pipeline impact and ROI
- Continuously test, iterate, and improve programs based on performance data and field feedback
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