Director of CRO & WordPress Landing Page Manager
New
F
FirmPilotLegal Marketing
Fully remote work environmentFull-TimeDirector
Salary$100,000 to $135,000 annually
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Job Details
- Experience
- 5+ years
- Required Skills
- Artificial IntelligenceGoogle AnalyticsWordPressA/B testing
Requirements
- 5+ years of experience in Conversion Rate Optimization, landing page optimization, or performance marketing.
- Expert level experience building and optimizing WordPress landing pages.
- Strong understanding of Google Ads Quality Score.
- Proven experience with structured A/B testing and experimentation.
- Strong copywriting skills focused on lead generation.
- Proficiency in Google Analytics 4 and Google Tag Manager.
- Experience with behavior analytics platforms (Microsoft Clarity, Hotjar).
- Expertise in mobile optimization, page speed, and Core Web Vitals.
- Experience with WordPress page builders like Elementor, Bricks, or Gutenberg.
- Ability to collaborate with developers, designers, and paid media teams.
Responsibilities
- Design, build, launch, and continuously optimize high-performing WordPress landing pages.
- Improve Google Ads Quality Score by optimizing landing page experience, ad relevance, and expected click-through rate.
- Execute ongoing A/B testing initiatives and implement data-backed optimization strategies.
- Write persuasive landing page copy tailored to search intent and conversion goals.
- Monitor key metrics including conversion rate, cost per lead, and Core Web Vitals.
- Leverage AI tools for copy creation, research, and workflow automation.
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