Director / Senior Conversion Rate Optimization & WordPress Landing Page Manager
F
FirmPilotLegal Marketing
Fully remote work environmentFull-TimeSenior
Salary$100,000 to $135,000 annually
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Job Details
- Experience
- 5+ years of experience
- Required Skills
- Google AnalyticsWordPressA/B testing
Requirements
- 5+ years of experience in Conversion Rate Optimization, landing page optimization, or performance marketing.
- Expert level experience building and optimizing WordPress landing pages.
- Strong understanding of Google Ads Quality Score and how landing pages influence campaign performance.
- Experience improving conversion rates through structured experimentation and A/B testing.
- Strong copywriting skills with a focus on lead generation.
- Experience using Google Analytics 4 and Google Tag Manager.
- Experience with Microsoft Clarity, Hotjar, or similar behavior analytics platforms.
- Strong understanding of Core Web Vitals, mobile optimization, and page speed best practices.
- Experience using modern WordPress page builders such as Elementor, Bricks, or Gutenberg.
- Comfortable working with developers, designers, and paid media specialists.
Responsibilities
- Design, build, launch, and continuously optimize high performing WordPress landing pages.
- Partner with the Paid Media team to improve Google Ads Quality Score through landing page experience optimization.
- Develop and execute ongoing A/B testing initiatives and analyze results.
- Write persuasive, high-converting copy for landing pages including headlines and calls to action.
- Own reporting on performance metrics such as conversion rate, cost per lead, and Core Web Vitals.
- Leverage AI tools like Claude and ChatGPT to streamline workflows and improve landing page development.
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