Senior Growth Lead - Conversion Rate & Landing Page Optimization
P
PetLab Co.DTC e-commerce
Remote in USAFull-TimeSenior
Salary$140k–$165k base plus bonus and discretionary performance bonus
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Job Details
- Experience
- 5+ years
- Required Skills
- Artificial IntelligenceA/B testing
Requirements
- 5+ years in DTC growth/CRO, ideally in health/wellness or similar high-velocity consumer categories.
- Demonstrable track record of measurably lifting CVR and AOV at scale.
- Hands-on landing page building experience (e.g., Replo, Unbounce, Shogun, Webflow, Funnelish).
- Deep expertise in direct-response copy principles, including hooks, offer framing, and objection handling.
- Current AI fluency (e.g., Claude, ChatGPT) for workflow integration and copy/page iteration.
- Analytical proficiency with GA4, A/B testing platforms, and heatmap tools (e.g., Hotjar, Clarity).
- Strong understanding of paid social traffic dynamics and conversion mapping for cold vs. retargeting traffic.
Responsibilities
- Own CVR and AOV across thepetlabco.com (product pages, landing pages, quiz funnels, listicles, advertorials, and offer pages).
- Build and launch landing pages end-to-end, including concept, copy, structure, and technical build.
- Run a continuous testing program, managing hypothesis backlogs, A/B/multivariate tests, and analysis.
- Fix message-match by ensuring page content is segmented correctly by traffic type (e.g., cold vs. retargeting).
- Drive AOV through offer architecture, including bundles, subscription framing, upsells, and cross-sells.
- Direct conversion copy by briefing and editing work from the internal copy team and AI tools.
- Utilize AI for copy generation, page audits, rapid variant creation, and research synthesis.
- Collaborate with paid social teams to ensure landing pages are optimized for specific ad angles and traffic sources.
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