Senior Associate, Marketing & Growth
New
J
JobgetherMarketing Events
USFull-TimeSenior
Salary$31.25–$38.46 per hour
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Job Details
- Experience
- 3+ years
- Required Skills
- Project ManagementData AnalysisCRM
Requirements
- 3+ years of experience in growth marketing, lifecycle marketing, CRM, event marketing, or a related field.
- Experience managing integrated campaigns across email, paid media, and owned marketing channels.
- Strong understanding of lifecycle marketing principles, customer journeys, and marketing automation.
- Proven experience developing audience segmentation and personalization strategies.
- Experience managing paid social campaigns focused on acquisition and conversion growth.
- Strong analytical skills with the ability to interpret performance data and translate insights into actionable recommendations.
- Excellent project management skills with the ability to manage multiple campaigns and priorities simultaneously.
- Exceptional written communication skills with strong attention to detail.
- Experience with marketing automation platforms such as Sailthru or similar tools preferred.
- Familiarity with CRM and customer data platforms such as HubSpot or Segment preferred.
- Experience using AI tools to improve marketing workflows, personalization, or campaign optimization preferred.
- Working knowledge of HTML/CSS for email marketing is a plus.
- Previous experience marketing conferences, live events, media products, or audience-driven businesses is preferred.
Responsibilities
- Own lifecycle marketing strategies across audience acquisition, registration, engagement, retention, and repeat attendance.
- Develop automated, behavior-based marketing journeys that personalize the audience experience.
- Build targeted nurture programs for key audience segments.
- Create and execute integrated marketing campaigns across email, paid social, organic social, newsletters, partner channels, and referral programs.
- Manage paid acquisition campaigns to drive qualified registrations.
- Optimize campaign performance through audience targeting, creative testing, and conversion analysis.
- Execute email marketing including calendars, messaging, segmentation, and deployment.
- Analyze registration trends and audience insights to identify growth opportunities.
- Design and execute A/B tests to improve marketing outcomes.
- Serve as marketing lead for assigned events by providing updates and strategic insights to stakeholders.
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