Paid Digital Marketing Manager
New
M
MitratechB2B SaaS Technology
Remote Canada, Preferably EST/CST USA time zoneFull-TimeMiddle
Salary80,000 - 85,000 CAD per year
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Job Details
- Languages
- Fluent in English
- Experience
- 3+ years
- Required Skills
- SalesforceHubSpot
Requirements
- 3+ years of hands-on paid digital marketing experience in a B2B SaaS or technology company.
- Solid platform experience across Google Ads, LinkedIn Campaign Manager, and Microsoft Ads.
- Experience supporting organic and paid social media programs in a B2B context.
- Analytical capabilities and comfort working with performance dashboards and attribution data.
- Experience with HubSpot and Salesforce for lead tracking and funnel reporting.
- Familiarity with GA4 and UTM attribution best practices.
- Awareness of how AI is reshaping digital discovery (AEO, GEO, zero-click search).
- Ability to manage multiple campaigns simultaneously and work across time zones.
- Fluent in English (written and spoken).
- Experience in GRC, compliance, risk, or enterprise SaaS preferred.
Responsibilities
- Execute day-to-day campaigns across paid search, paid social, display, and programmatic retargeting for the GRC portfolio.
- Manage and optimize budget allocation across paid channels to support pipeline contribution and return on ad spend.
- Support organic social media activity across LinkedIn and other platforms to drive engagement and brand visibility.
- Build, test, and optimize campaign creative, audience targeting, and landing page experiences.
- Monitor paid channel performance in response to shifting buyer behavior driven by AI search.
- Partner with Marketing Operations for accurate UTM tracking, attribution, and funnel data maintenance in HubSpot and Salesforce.
- Collaborate with Revenue Marketing teams to align paid programs with campaign themes and account lists.
- Support the Digital and AI Visibility team in executing GEO and AEO content distribution strategies.
- Conduct regular competitive analysis across paid search and social channels.
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