- Track and surface key market, customer and competitor insights to identify growth opportunities.
- Conduct customer research and analysis, create buyer personas, and champion the voice of the customer.
- Develop compelling value propositions, positioning, and messaging for target audiences.
- Create product marketing collateral including web pages, fact sheets, decks, and case studies.
- Develop and implement GTM strategies and campaigns for new product, feature, and integration launches.
- Equip sales teams with customer insights, messaging, and battlecards to drive platform adoption.
- Drive ongoing product awareness and education through integrated marketing campaigns.
Market ResearchHubSpotAsana