- Own trial-to-paid conversion, activation, onboarding, and the self-serve product roadmap.
- Manage lifecycle and retention marketing, including nurturing, onboarding journeys, reactivation, and segmentation.
- Oversee the Lifecycle Agent's content and knowledge base, including themes, audiences, and calls-to-action.
- Manage the website's AI chatbot for accuracy and prospect routing.
- Define agent output standards, audit performance, and maintain brand integrity.
- Partner cross-functionally with RevOps, Product, and Product Marketing teams.
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