Lifecycle & Trials Specialist
I
IgnitionSaaS, Fintech
Location: Ontario; Secondary Locations: Vancouver, British Columbia, Toronto, Core working hours align with Eastern and Pacific time zones, with flexibility for APAC collaboration.Full-TimeMiddle
SalaryCA$140K - CA$155K • Offers Equity • $10k annual bonus
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Job Details
- Required Skills
- CRMData analyticsHubSpot
Requirements
- Experience in lifecycle marketing, email marketing, or product-led growth (PLG) at a SaaS company.
- Genuine curiosity about AI and agent-led operations.
- Hands-on experience with HubSpot or similar marketing automation/CRM platform.
- Experience with Amplitude or similar experimentation/analytics tooling.
- Data-driven mindset with the ability to translate insights into results.
- Strong ownership mentality focusing on outcomes and results.
- Nice to have: Experience in professional services, fintech, or vertical-SaaS.
Responsibilities
- Own trial-to-paid conversion, activation, onboarding, and the self-serve product roadmap.
- Manage lifecycle and retention marketing, including nurturing, onboarding journeys, reactivation, and segmentation.
- Oversee the Lifecycle Agent's content and knowledge base, including themes, audiences, and calls-to-action.
- Manage the website's AI chatbot for accuracy and prospect routing.
- Define agent output standards, audit performance, and maintain brand integrity.
- Partner cross-functionally with RevOps, Product, and Product Marketing teams.
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