Digital Marketing Manager - Paid Media & Growth

IgnitionRevenue/Billing Automation

Ontario, Vancouver, British Columbia, Toronto, Eastern and Pacific time zonesFull-TimeManager

SalaryCA$140K - CA$155K • Offers Equity • $10k annual bonus

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Job Details

Hands-on experience managing paid search and paid social campaigns in a B2B SaaS or growth marketing environment.
Experience managing real marketing budgets and campaigns.
Strong analytical skills with the ability to defend or adjust strategies based on performance data.
Curiosity and willingness to learn and implement AI-agent workflows to scale marketing operations.
Experience collaborating across diverse geographic regions and time zones.
Demonstrated experimentation mindset using data-driven testing for decision-making.
High ownership mentality focused on driving measurable outcomes.
Nice to have: Experience in accounting, professional services, or vertical B2B SaaS.
Nice to have: Experience with content marketing or marketing automation tools like HubSpot.
Nice to have: Awareness of answer engine optimization (AEO).

Execute and optimize paid search (PPC/SEM) strategies, including budget pacing and keyword management.
Manage paid social campaigns on LinkedIn and other secondary channels like Meta/CTV.
Partner with an external SEO agency on content strategy, roadmaps, and brand accuracy.
Conduct conversion rate optimization (CRO) on trial sign-up flows and website experiences.
Run and audit AI-led workflows for reporting, campaign ideation, and prospecting support.
Own global paid media and agency budgets, adjusting based on performance data and forecasts.
Manage external vendors and agencies to ensure alignment with clear briefs and outputs.
Perform detailed performance reporting using GA4, Amplitude, and VWO.

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