Sr. Content Marketing Manager
New
J
JobgetherB2B SaaS
Based in United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SEO
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
- 5+ years of experience in content marketing, customer marketing, retention marketing, or similar roles within a technology or SaaS environment.
- Strong understanding of B2B SaaS marketing, demand generation, buyer journeys, and full-funnel content strategies.
- Proven ability to develop content strategies that drive engagement, conversion, pipeline, and business growth.
- Excellent storytelling, writing, editing, and communication skills across multiple content formats.
- Hands-on experience creating high-quality marketing assets while managing strategic priorities.
- Data-driven mindset with the ability to measure content performance and optimize based on business outcomes.
- Strong cross-functional collaboration skills and the ability to align teams around shared goals.
- Experience with SEO, content optimization, and digital marketing performance measurement is preferred.
- Ability to manage multiple projects, meet deadlines, and operate effectively in a fast-paced environment.
Responsibilities
- Develop and execute portfolio-level content strategies aligned with business priorities, revenue objectives, and go-to-market initiatives.
- Translate product positioning and messaging into compelling content that supports awareness, pipeline generation, and customer growth.
- Create and manage content across multiple formats, including blogs, ebooks, reports, webinars, landing pages, emails, customer stories, and thought leadership materials.
- Partner with demand generation teams to develop campaign assets that improve engagement, conversion, and pipeline progression.
- Build narratives that strengthen brand authority and differentiate products in the marketplace.
- Support SEO and generative search optimization initiatives by creating search-informed content strategies and improving content visibility.
- Develop sales enablement and customer-facing materials that support conversations, adoption, retention, and expansion opportunities.
- Collaborate with product marketing, creative, sales, customer marketing, and lifecycle teams to ensure consistent messaging and execution.
- Analyze content performance, optimize strategies based on insights, and ensure initiatives contribute to measurable business impact.
- Maintain a scalable content engine that supports campaigns, launches, and customer touchpoints.
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