Senior Content Marketing Manager
New
P
PandaDocB2B SaaS
Remote (USA)Full-TimeSenior
Salary$130,000–$150,000 OTE, which includes both base and variable pay
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Job Details
- Experience
- 4–6 years
- Required Skills
- Data AnalysisSEO
Requirements
- 4–6 years of experience in content marketing, preferably in B2B SaaS.
- Proven track record of owning content strategy across multiple formats.
- Experience building attention-grabbing top-of-funnel content beyond standard ebooks.
- Strong editorial skills with a focus on human-centric customer storytelling.
- Demonstrated ability to collaborate effectively across PMM, Demand Gen, SEO, and creative teams.
- Proficiency in data analysis, reporting, and presenting insights to influence decisions.
- Experience managing external freelancers, including briefing and quality control.
- Strong writing and editing skills with high attention to detail.
- Understanding of AI tools to optimize production while maintaining brand judgment.
Responsibilities
- Own PandaDoc's content strategy across various formats to support business goals.
- Drive the content roadmap proactively and lead campaign planning.
- Reimagine top-of-funnel content including interactive tools, educational guides, and video series.
- Source and develop human-centric customer stories in partnership with the Brand Studio team.
- Partner with SEO, PMM, and CX teams to identify gaps and unify the content ecosystem.
- Balance evergreen content with timely GTM campaign initiatives.
- Define standards for AI usage in content production to maintain quality and brand voice.
- Build and report on a measurement framework that links content to pipeline and revenue.
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