Senior Campaign and Content Marketing Manager
G
GenScriptBiotechnology, CDMO
Location: United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisStakeholder management
Requirements
- 7+ years of experience in B2B marketing, campaign marketing, product marketing, or content marketing.
- Experience in life sciences, biotechnology, CDMO, or related industries is preferred.
- Proven track record leading complex, integrated, multi-channel marketing campaigns.
- Strong strategic planning and independent project leadership skills.
- Experience building customer journeys, value propositions, and messaging frameworks for technical/scientific products.
- Excellent stakeholder management and collaboration skills with cross-functional teams.
- Strong analytical mindset with experience using data to optimize marketing performance.
- Exceptional communication, writing, and presentation skills.
- Experience working with scientific subject matter experts and in a regulated industry is highly desirable.
- Bachelor's degree required; MBA or advanced scientific qualification is a plus.
Responsibilities
- Develop and execute annual and quarterly marketing plans aligned to business and commercial goals.
- Lead complex, integrated, multi-channel campaigns from strategy through measurement and optimization.
- Translate corporate and product strategies into marketing programs that drive measurable business outcomes.
- Manage campaign budgets, timelines, stakeholder alignment, and cross-functional project delivery.
- Develop customer-centric content strategies to support demand generation and brand awareness.
- Partner with Product Management and Commercial teams to create compelling value propositions and messaging.
- Analyze campaign performance data and KPIs to optimize engagement and ROI.
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