Senior Manager, Marketing Campaigns
New
J
JobgetherB2B SaaS
Based in United StatesFull-TimeManager
SalaryCompetitive market-based compensation package.
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Job Details
- Experience
- 5–8+ years
- Required Skills
- Project ManagementContent creationStakeholder management
Requirements
- 5–8+ years of experience in B2B SaaS marketing.
- Proven track record of developing and executing successful full-funnel marketing campaigns.
- Strong content creation and copywriting skills with the ability to develop clear, authentic, and differentiated messaging.
- Ability to identify and improve messaging that feels generic, overly corporate, or disconnected from audiences.
- Strong understanding of campaign measurement, attribution, testing, and optimization strategies.
- Experience using data and insights to evaluate messaging effectiveness and improve marketing performance.
- Ability to operate independently, manage priorities, and deliver results in a fast-paced environment.
- Strong strategic thinking combined with hands-on execution capabilities.
- Experience working as a senior individual contributor with ownership over major initiatives.
- Ability to challenge ideas constructively while remaining open to feedback and collaboration.
- Excellent communication, storytelling, project management, and stakeholder management skills.
- Experience partnering with demand generation, events, product marketing, and sales teams.
Responsibilities
- Own the development and execution of quarterly full-funnel marketing campaigns, including messaging, creative direction, content strategy, and campaign planning.
- Build and maintain the campaign calendar, aligning content themes and initiatives across marketing channels.
- Create compelling marketing assets, including thought leadership content, educational resources, campaign materials, and bottom-of-funnel offers.
- Translate company positioning into clear, differentiated messaging that resonates with technical hiring audiences and business stakeholders.
- Manage awareness channels including organic social media, podcasts, PR initiatives, influencer collaborations, and partnership content.
- Establish and maintain brand standards by ensuring consistency across messaging, tone, and visual identity.
- Partner with Demand Generation, Events, Product Marketing, and Sales teams to provide high-quality content and campaign support.
- Develop measurable campaign strategies with clear attribution, performance tracking, and optimization plans.
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