Senior Content Marketing Manager
New
I
InstrumentlSaaS, Nonprofit
Remote - USAFull-TimeSenior
Salary$125,000 – $155,000 USD, plus equity
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Job Details
- Experience
- 6+ years
- Required Skills
- SEO
Requirements
- 6+ years of experience in content marketing or content strategy.
- Experience owning both demand-gen content (SEO, gated assets) and editorial/brand-building content.
- SEO and GEO fluency, including keyword strategy and on-page execution.
- Knowledge of technical SEO basics.
- Strong writing and editorial skills with the ability to identify and correct low-quality or AI-generated content.
- Ability to quickly develop subject matter expertise through research and SME interviews.
- Experience managing a roster of freelancers and agency relationships.
Responsibilities
- Partner with growth product, agencies, and freelancers to grow SEO and GEO traffic quarter over quarter.
- Guide keyword and topic strategy and develop subject matter expertise in grants and nonprofit fundraising.
- Develop and steward Instrumentl’s editorial vision and brand voice across blog, newsletter, social, and events.
- Build and run a content calendar, repurposing webinars and reports into downstream assets.
- Produce original research, product copy, and flagship content.
- Partner with product marketing and growth on ad campaigns, landing pages, and sales collateral.
- Establish AI workflows for drafting and quality assurance to maintain brand voice at scale.
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