Demand and Lifecycle Marketing Manager
New
R
Remote Talent LATAMHigher Education
This position is only open to candidates residing in Latin American (LATAM) countries, such as: 🇦🇷 🇧🇷 🇨🇱 🇨🇴 🇨🇷 🇩🇴 🇪🇨 🇸🇻 🇬🇹 🇭🇳 🇲🇽 🇳🇮 🇵🇦 🇵🇾 🇵🇪 🇺🇾 🇻🇪Part-TimeMiddle
Salary$1,800 USD per month.
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Artificial IntelligenceSEOCRMHubSpot
Requirements
- 3+ years of experience driving qualified organic inbound leads through SEO, content creation, and strategic partnerships.
- Hands-on experience setting up email marketing automation, list segmentation, and nurture flows in CRMs like HubSpot, ActiveCampaign, or VTiger.
- Fluent written English capable of producing natural, high-converting marketing copy.
- High proficiency with modern AI tools (e.g., Claude, ChatGPT) for research, SEO audits, and content creation.
- Proactive, startup-focused mindset with extreme self-direction and ability to take initiative.
- Nice to have: Experience in higher education, professional training, or regulated lead-generation environments.
- Nice to have: Experience in PR, media relations, or newsletter sponsorship outreach.
Responsibilities
- Develop and execute an organic content strategy that attracts prospective online students and generates inbound, qualified leads.
- Utilize AI tools alongside modern web workflows to generate, test, and deploy landing pages and content assets.
- Build automated email nurture sequences inside the CRM to re-engage, qualify, and convert prospective students.
- Design and execute targeted reactivation campaigns to recover dormant leads from historical sales databases.
- Manage daily CRM records, audience segmentation, and funnel reporting.
- Collaborate with executive leadership and sales directors to establish seamless lead hand-off workflows.
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