Manager, Lifecycle Marketing
New
O
OportunFinancial Services
Remote - MXFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLHTMLCSSRESTful APIsCRM
Requirements
- 5+ years of experience in lifecycle, CRM, or retention marketing, preferably B2C or fintech.
- Hands-on experience building and optimizing lifecycle programs with Iterable, Braze, Marketo, or Salesforce Marketing Cloud.
- Strong knowledge of multi-channel execution (push, email, SMS, in-app), segmentation, and personalization.
- Technical proficiency with HTML, CSS, and dynamic scripting/templating languages like AMPscript, Handlebars, or Liquid.
- Proven ability to build and optimize programs through automation and structured experimentation.
- Experience partnering with technical teams on data requirements, event-based triggers, and integrations.
- Experience designing and analyzing experiments, including A/B tests and incrementality measurement.
- Confidence evaluating or adopting emerging CLM capabilities such as AI-assisted workflows.
- Strong project management skills to prioritize and manage competing demands.
- Experience in fintech, financial services, or other regulated industries is preferred.
- Familiarity with API integrations, custom events, and customer data pipelines.
Responsibilities
- Manage and optimize the lifecycle roadmap across Oportun's product portfolio.
- Build, launch, and optimize campaigns across push, SMS, in-app, email, and emerging channels.
- Design and maintain scalable, automated workflows triggered by user behavior.
- Partner with Product, Engineering, and Analytics to improve customer data flows, event tracking, and platform scalability.
- Translate lifecycle needs into technical requirements, event definitions, and implementation priorities.
- Own testing strategy, including A/B and holdout testing, to measure incremental impact.
- Ensure campaign deliverability, consent management, and compliance with regulatory standards.
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