Senior Manager, Demand Generation
New
J
JobgetherB2B SaaS Marketing
Remote work flexibility within the United States.Full-TimeManager
SalaryCompetitive base salary range of approximately $90,295 to $130,765 annually.
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Job Details
- Experience
- 10+ years
- Required Skills
- Project ManagementSalesforceData analytics
Requirements
- 10+ years of experience in B2B demand generation, preferably within healthcare, SaaS, AI, technology, or enterprise environments.
- Proven experience owning integrated campaign strategies, ABM programs, and pipeline generation initiatives at scale.
- Strong ability to partner with senior sales, commercial, and executive stakeholders.
- Experience managing marketing technology platforms such as Salesforce, ABM platforms, ZoomInfo, Demandbase, or similar tools.
- Demonstrated success using data and insights to shape marketing strategy and business decisions.
- Strong project management skills with the ability to manage multiple complex initiatives simultaneously.
- Experience mentoring team members, leading cross-functional teams, or managing external partners and vendors.
- Ability to develop customer-focused messaging for complex technology, automation, or platform solutions.
- Experience creating launch strategies across pre-launch, launch, and post-launch phases.
- Advanced reporting and analytics capabilities, including building dashboards that track adoption, engagement, opportunities, and ROI.
- Excellent written and verbal communication skills.
Responsibilities
- Develop and execute integrated, persona-based demand generation strategies targeting enterprise healthcare and operational decision-makers.
- Build scalable campaign frameworks across multiple channels, including email, digital campaigns, content programs, and account-based marketing initiatives.
- Own full-funnel campaign planning, launch execution, optimization, and performance measurement.
- Create repeatable marketing processes, frameworks, and campaign assets that enable broader team scalability.
- Lead ABM programs focused on strategic accounts and growth opportunities, including account prioritization and campaign activation.
- Partner with sales and regional teams to identify opportunities, develop targeted campaigns, and improve pipeline generation.
- Translate market intelligence, website engagement, intent data, and CRM insights into actionable marketing strategies.
- Develop executive-level reporting dashboards that measure campaign performance, engagement, pipeline impact, and ROI.
- Manage event marketing strategies, including attendance generation, post-event engagement, and performance analysis.
- Collaborate with Product Marketing, Sales, and Customer Experience teams to create compelling customer-focused messaging.
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