Senior Manager, Demand Generation
New
C
ChartHopB2B SaaS
Remote USFull-TimeManager
Salary$150K - $160K
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Job Details
- Experience
- 5+ years of experience
- Required Skills
- Project ManagementSalesforceHubSpot
Requirements
- 5+ years of experience in B2B SaaS demand generation, growth marketing, or integrated marketing.
- Track record of generating qualified pipeline and supporting revenue growth.
- Experience planning and executing integrated demand generation campaigns across multiple channels.
- Hands-on expertise in paid media, account-based marketing (ABM), and website conversion optimization (CRO).
- Strong analytical skills with the ability to translate data into actionable insights.
- Experience managing marketing budgets and optimizing channel investment.
- Excellent project management and organizational skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Strong collaboration skills for partnering across Marketing, Sales, RevOps, Product, and Customer Success.
- Builder's mindset with interest in incorporating AI into marketing practices.
Responsibilities
- Partner with the VP Marketing to develop and execute integrated demand generation programs.
- Plan, execute, and optimize integrated marketing campaigns across multiple channels.
- Manage strategy and performance for paid, owned, and organic channels including paid search, social, email, and partner marketing.
- Develop and scale account-based marketing (ABM) programs to deepen engagement with target accounts.
- Improve website visitor engagement and conversion through A/B testing and user journey improvements.
- Develop and execute high-impact virtual and in-person events.
- Use data and experimentation to continuously improve campaign performance and marketing efficiency.
- Partner with Sales, Marketing Ops, Product, and Customer Success to ensure coordinated execution.
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