Demand Generation Manager
T
TRG ScreenB2B SaaS
Belfast / Remote USFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- SalesforceHubSpot
Requirements
- 3+ years of experience in B2B SaaS demand generation or digital marketing.
- Proven track record of pipeline results in ABM or enterprise account programs.
- Hands-on experience with HubSpot and Salesforce.
- Familiarity with Gong or similar conversation intelligence platforms.
- Ability to review call recordings and extract actionable insights.
- Strong communication skills and ability to collaborate in cross-functional teams.
- Self-directed working style suitable for a fully remote environment.
- Experience in financial services or data-driven B2B environments is a plus.
Responsibilities
- Design and execute tiered ABM programs (1:few and 1:1) targeting 50–100 priority financial services accounts.
- Build quarterly campaign plans driven by intent signals and account data from HubSpot and Salesforce.
- Develop 'campaigns-in-a-box' including briefs, assets, and playbooks for sales handoff.
- Coordinate geo-targeted plays and joint sales and marketing motions.
- Build dashboards to track ABM engagement, meetings booked, and pipeline influence.
- Leverage Gong insights to identify patterns in buyer behavior, objections, and wins.
- Develop pitch decks and email sequences informed by call data.
- Support customer marketing through nurture sequences for expansion and at-risk accounts.
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