Demand Generation Program Manager
G
GrafanaB2B Software
United StatesFull-TimeMiddle
Salary$100,000 - $120,000
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisQA AutomationSalesforceBigQuery
Requirements
- 5+ years in demand generation, growth marketing, or lifecycle marketing at a B2B software company.
- Proven experience running programs across at least two or three channels (e.g., email, paid, events, web, outbound).
- Experience marketing to existing customers for expansion, cross-sell, or lifecycle programs.
- Hands-on experience building automations or agentic AI workflows.
- Strong proficiency in data analysis and program reporting.
- Ability to communicate proactively and work cross-functionally with sales, product marketing, and ops teams.
- Experience with PLG or product-led motions is a plus.
- Familiarity with the observability, monitoring, or open-source ecosystem is preferred.
- Technical familiarity with Marketo, Salesforce, and modern data stacks like BigQuery is a plus.
Responsibilities
- Own customer lifecycle demand gen across expansion, cross-sell, and adoption plays.
- Build and run programs across email, in-app, web, and field channels.
- Develop agentic workflows using AI tools to automate audience building, content generation, and campaign QA.
- Translate marketing signals into actionable sales motions and account coverage.
- Instrument programs and report on pipeline impact.
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