Director, Demand Generation
New
N
Neo SecurityB2B SaaS / Cybersecurity
Based in the United States, Able to work across U.S. time zones.Full-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 7+ years in demand generation or growth marketing, with at least 3 years in a leadership role owning a pipeline number.
- Required Skills
- SalesforceHubSpot
Requirements
- 7+ years in demand generation or growth marketing, with at least 3 years in a leadership role owning a pipeline number.
- Experience in B2B SaaS, ideally in cybersecurity, cloud infrastructure, or another technical/enterprise IT space.
- Proven track record building and scaling multi-channel demand programs that reliably generate pipeline against target.
- Deep fluency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM (Salesforce), including lead scoring, routing, and attribution setups.
- Strong analytical skills — comfortable owning funnel metrics, building dashboards, and defending marketing ROI to Sales and finance.
- Hands-on experience running paid media campaigns (Google, LinkedIn, and/or industry-specific ad platforms) and evaluating channel performance.
- Experience running or partnering closely on ABM programs and account-based plays with Sales.
- Excellent cross-functional collaboration skills, particularly with Sales, SDR, RevOps, and Product Marketing.
- Based in the United States, able to work across U.S. time zones.
Responsibilities
- Own the demand generation strategy and quarterly plan, setting pipeline and MQL/SQL targets in partnership with Sales and finance/RevOps.
- Build and run multi-channel campaigns across paid search, paid social, display/retargeting, email nurture, webinars, and content syndication.
- Design and execute account-based marketing (ABM) programs targeting named accounts, in close coordination with Sales and Field Marketing.
- Own marketing automation and lifecycle strategy (lead scoring, nurture tracks, routing rules) in partnership with RevOps/marketing ops.
- Manage the demand gen budget across channels, continuously reallocating spend based on cost-per-lead, cost-per-opportunity, and pipeline ROI.
- Partner with Product Marketing to translate messaging and positioning into high-converting campaign assets, landing pages, and offers.
- Build and own the demand gen reporting and dashboards (MQLs, SQLs, pipeline sourced/influenced, conversion rates, CAC) and present results to marketing and sales leadership.
- Run experimentation and testing across channels and offers to continuously improve funnel conversion at every stage.
- Manage relationships with paid media, ABM, and marketing automation vendors/agencies.
- Build and lead a team of demand gen managers/specialists as the function scales.
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