Director, NA Field Marketing
New
N
Neo SecurityB2B Cybersecurity
Based in the United States, Able to work across U.S. time zones.Full-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8+ years in field marketing, event marketing, or demand generation, with at least 3 years in a leadership or head-of-function role.
- Required Skills
- Project ManagementSalesforceBudget managementHubSpot
Requirements
- 8+ years in field marketing, event marketing, or demand generation.
- At least 3 years in a leadership or head-of-function role.
- Experience in B2B SaaS, ideally in cybersecurity or cloud infrastructure.
- Proven track record designing field programs that generate measurable pipeline.
- Hands-on experience managing large-scale industry conferences and sponsorships.
- Strong budget management skills, including vendor negotiation and cost/ROI tracking.
- Experience partnering closely with Sales leadership and working from a shared pipeline/revenue targets model.
- Proficiency with marketing and sales tools such as Salesforce, HubSpot, or Marketo.
- Excellent project management skills to run multiple concurrent events.
- Willingness to travel domestically up to 30-40%.
- Based in the United States and able to work across U.S. time zones.
Responsibilities
- Own the field marketing strategy and calendar across regions, including third-party conferences, industry roundtables, executive dinners, and proprietary events.
- Build and manage the field marketing budget, allocating spend to maximize pipeline contribution and ROI.
- Partner with Sales and SDR leadership to align event and field programs with territory plans and pipeline goals.
- Design and execute account-based marketing (ABM) programs and integrated regional campaigns.
- Manage vendor and sponsorship relationships, negotiating contracts and evaluating conference ROI.
- Lead event logistics end-to-end including venue selection, booth design, staffing, and on-site execution.
- Define and report on field marketing KPIs such as pipeline sourced/influenced and cost per meeting.
- Build and manage a team of field marketers, including contractors and agencies.
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