Director, Field Marketing
New
S
Sapio SciencesLab Informatics
EST USA, ESTFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementCRMBudget managementHubSpotAsana
Requirements
- 5+ years in B2B field marketing or event marketing.
- Proven track record running tradeshow programs end-to-end, including budget ownership and vendor negotiation.
- Experience running webinar and virtual event programs using platforms like GoToWebinar or Zoom.
- Strong project management skills using tools such as Asana or Trello.
- Experience with CRM and marketing automation platforms (HubSpot preferred).
- Ability to work across multiple time zones.
- Ability to travel on-site to run events, estimated at 20% of time.
- Clear and direct communication skills for cross-functional collaboration.
- Familiarity with life sciences, laboratory informatics, or regulated lab markets is a bonus.
Responsibilities
- Own the end-to-end events calendar across the UK, Europe, and North America, including tradeshows, industry conferences, webinars, and regional events.
- Manage all event logistics, including booth design, shipping, staffing, vendor contracts, lead capture, and on-site execution.
- Plan and execute webinar programs, from topic selection to post-event follow-up.
- Build and manage event budgets, negotiating with vendors to maximize ROI.
- Partner with Product Marketing and Commercial Partnerships to ensure aligned messaging and co-marketing initiatives.
- Collaborate with Sales on target account outreach to convert attendance into pipeline.
- Track and report on event performance, including leads generated and ROI.
- Manage and mentor event coordinators and agency partners.
- Train booth staff on lead capture best practices and event messaging.
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