Director, Lifecycle Marketing & CRM
New
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Sur La TableRetail, Culinary
Remote (US + Canada)Full-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8+ years
- Required Skills
- CRMData analytics
Requirements
- 8+ years of progressive CRM and lifecycle marketing experience.
- Proven omni-channel acumen supporting physical retail and eCommerce.
- Experience supporting multiple business units simultaneously.
- Deep platform expertise across a modern CRM stack: CEP/ESP (e.g., Braze), CDP, and loyalty infrastructure.
- Hands-on familiarity with AI integrations and API-driven workflows.
- Strong creative sensibility for brand-rich email and SMS design.
- Strong analytical instincts with the ability to translate data into actionable business cases.
- Ability to influence cross-functional stakeholders and maintain channel discipline.
- Retail or omni-channel background is required.
Responsibilities
- Own the full email and SMS calendar across all business units, ensuring cadence and segmentation discipline.
- Build and scale the full automation architecture for lifecycle programs, loyalty, and reactivation.
- Manage the CDP and predictive intelligence platforms to drive cross-channel segmentation and LTV modeling.
- Develop and evolve the Sur La Table Perks loyalty program into a genuine relationship platform.
- Serve as the CRM voice in cross-functional planning and GTM strategy.
- Lead and develop a CRM team, manage vendor relationships, and oversee financial performance including P&L.
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