Director of Demand Generation

DomainToolsCybersecurity SaaS

Seattle, Washington, United States. Boston, Massachusetts, United States. Chicago, Illinois, United States. Austin, Texas, United StatesFull-TimeDirector

Salary not disclosed

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Job Details

Experience: 8–12+ years in B2B demand generation or revenue marketing, with 4+ years at Director level or equivalent
Required Skills: CybersecuritySalesforceSEO

Requirements

8–12+ years in B2B demand generation or revenue marketing
4+ years at Director level or equivalent
Proven pipeline ownership in mid-market to enterprise environments with complex, long sales cycles
Deep experience in cybersecurity, enterprise SaaS, or highly technical B2B markets
Strong top-of-funnel and ABM background
Hands-on fluency with Salesforce, Marketo, 6sense, and ZoomInfo
Experience managing websites as demand assets, including SEO, paid search, and conversion optimization
Strong sales partnership instincts and experience co-owning revenue outcomes
Ability to build distinct demand motions for enterprise, public sector, SME, and expansion segments
Executive-level communication skills and ability to manage rigorous inspection cadences

Responsibilities

Own marketing-sourced and influenced pipeline targets, including conversion rates, velocity, and closed-won influence.
Build and scale segment-specific top-of-funnel programs for enterprise, public sector, SME, and expansion segments.
Design and execute multi-channel campaigns across paid media, ABM, email, webinars, and events.
Own the DomainTools website as a digital demand asset, focusing on conversion optimization, SEO, and AI-powered search.
Partner with Sales leadership and frontline reps on pipeline forecasting, account coverage, and shared revenue goals.
Manage the demand gen budget across paid programs, website, events, and MarTech tools.
Hire, develop, and lead a high-performing demand generation team.

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