Senior Social Content Operations Manager
New
A
AirbnbTravel Tech
Work remotely within China MainlandFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 8+ years
- Required Skills
- Project ManagementData AnalysisStakeholder management
Requirements
- 8+ years of experience in social operations, platform operations, content marketing, or social growth-related roles.
- Strong understanding of video-driven local platforms such as Douyin, RedNote video, and Bilibili.
- Knowledge of platform-native content formats, search and discovery mechanisms, and operational best practices.
- Hands-on experience in short-form video content operations, platform growth, or social ecosystem development.
- Proven experience managing local agencies and driving projects forward.
- Strong project management skills to drive complex, cross-functional initiatives end-to-end.
- Strong data-driven growth mindset to identify opportunities and improve performance.
- Excellent collaboration and stakeholder management skills.
- Ability to navigate ambiguity while maintaining high-quality execution.
- Proficient in English as a working language.
Responsibilities
- Own and drive social growth strategy across video-driven platforms and evolving social ecosystems.
- Lead and execute social operations including content strategy, content production, audience engagement, and platform growth initiatives.
- Initiate innovative growth pilots to strengthen downstream consideration and conversion, including social content support for livestreaming.
- Collaborate closely with cross-functional stakeholders like Growth Ops, Marketing, Comms, and Product to align initiatives.
- Partner with global and regional social teams to share insights and maintain high execution standards.
- Stay current with platform trends, user behaviors, and ecosystem shifts to improve local growth playbooks.
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