PPC Marketing Manager
New
S
Superior Executive Legal RecruitingMarketing
CaliforniaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Microsoft ExcelLead Generation
Requirements
- 5+ years of hands-on Google Ads management experience.
- Strong experience managing Meta (Facebook/Instagram) Ads.
- Expertise with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
- Experience managing high-volume lead generation campaigns with measurable ROI.
- Strong analytical, reporting, and Excel skills.
- Experience collaborating with developers on tracking implementations and technical issues.
Responsibilities
- Manage and optimize Google Ads and Meta Ads campaigns from strategy through execution.
- Own bidding, budgets, keyword strategy, ad copy, landing page recommendations, and A/B testing.
- Manage conversion tracking using GA4, Google Tag Manager, Meta Pixel, Google Ads, and UTM parameters.
- Analyze campaign performance and produce key metrics, including CPL, CPS, CP-COCA, budget pacing, and channel performance.
- Reconcile reporting across Google Ads, Meta, Five9, CallRail, and BI platforms.
- Partner with cross-functional teams to resolve tracking issues and continuously improve campaign performance.
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