Marketing Campaign Manager
New
T
TeamDynamixB2B SaaS
Remote, USAFull-TimeMiddle
Salary90,000 - 110,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementData AnalysisMicrosoft ExcelCRMSaaS
Requirements
- 5+ years of experience in B2B marketing, preferably in high-growth SaaS or enterprise software.
- Proven experience in customer marketing, event marketing, or demand generation.
- Experience supporting virtual events, webinars, or user conferences.
- Familiarity with marketing automation and CRM platforms (e.g., Pardot, HubSpot, Marketo, Salesforce).
- Robust project management and campaign execution skills.
- AI-forward mindset with demonstrable AI usage.
- Strong copywriting skills with the ability to QA own work.
- Data-driven mindset with experience measuring marketing impact.
- Deep knowledge of the customer journey for IT or enterprise software audiences.
- Proficiency in Excel.
- Must be willing to travel up to 20% for conferences and trade shows.
Responsibilities
- Develop and execute targeted customer marketing programs for cross-sell and upsell opportunities.
- Collaborate with sales and product marketing to create campaigns promoting additional products and capabilities.
- Build segmented customer communication strategies including email campaigns and lifecycle programs.
- Support customer events, including webinars, dinners, and trade shows, through ideation and logistics.
- Manage the sourcing of customer reviews and testimonials from platforms like G2 and Gartner Peer Insights.
- Identify and nurture customer champions and coordinate customer speakers for events.
- Track engagement, expansion revenue, and advocacy metrics to optimize marketing strategies.
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