- Own the strategy, execution, and performance of the digital brand media vertical across Fanatics Sportsbook and Casino.
- Develop channel-level targets and KPIs in partnership with key stakeholders across Marketing and the broader business.
- Manage and optimize brand media investment across paid social, online video (OLV), Connected TV (CTV), display, programmatic, and digital audio.
- Drive scalable demand generation while maintaining efficient and strong brand positioning through the funnel.
- Align performance against key metrics including brand lift, brand health, download share, market share, and incremental growth at efficient payback.
- Lead end-to-end campaign reports, including monthly performance readouts and executive-level presentations.
- Manage agency partners to ensure high-quality execution, ongoing optimization, and brand consistency.
- Maintain and strengthen relationships with major platform partners through regular optimization and strategic roadmaps.
- Identify and activate cross-functional digital opportunities that ladder up to broader business objectives.
- Drive innovation through structured testing roadmaps and emerging channel experimentation.
Data AnalysisDigital Marketing