- Manage and optimize Google Ads and Meta Ads campaigns from strategy through execution.
- Own bidding, budgets, keyword strategy, ad copy, landing page recommendations, and A/B testing.
- Manage conversion tracking using GA4, Google Tag Manager, Meta Pixel, Google Ads, and UTM parameters.
- Analyze campaign performance and produce key metrics, including CPL, CPS, CP-COCA, budget pacing, and channel performance.
- Reconcile reporting across Google Ads, Meta, Five9, CallRail, and BI platforms.
- Partner with cross-functional teams to resolve tracking issues and continuously improve campaign performance.
Microsoft ExcelLead Generation