Director, Targeted Acquisition
New
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Mercer AdvisorsFinancial Services
Remote, USAFull-TimeDirector
Salary145,000 - 175,000 USD per year
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Job Details
- Experience
- 5-8 years
- Required Skills
- Data AnalysisProduct ManagementStrategyBusiness Operations
Requirements
- 5-8 years of experience in management consulting, growth strategy, growth marketing, commercialization, product management, or business operations.
- Demonstrated track record of building and scaling programs or products from concept through execution.
- Strong analytical and problem-solving skills with a structured approach to prioritizing investments.
- Deep experience with 1:1, account-based, or highly targeted digital marketing programs.
- Demonstrated comfort experimenting with and adopting AI-powered tools and agent-based workflows.
- Proven ability to influence stakeholders and drive adoption without direct authority.
- Strong written and verbal communication skills with the ability to simplify complex concepts.
- Proven ability to translate growth priorities into audience segments and testable campaigns.
- Experience partnering with sales leaders to shape strategy and activation plans.
- Ability to balance strategic thinking with hands-on, day-to-day execution.
Responsibilities
- Own the end-to-end strategy, operating model, roadmap, and performance of Mercer Advisors' targeted acquisition ecosystem.
- Partner with technology, vendors, and business stakeholders to shape product roadmaps and improve tool adoption.
- Lead high-priority launches, pilots, and growth initiatives to establish best practices.
- Identify opportunities to leverage AI-powered automation and agent-based workflows to increase efficiency.
- Own identification and prioritization of high-value target audiences using data and market insights.
- Develop outreach messaging across email, LinkedIn, and other channels while maintaining brand standards.
- Manage contractor teams responsible for campaign builds and execution.
- Define metrics from outreach through meeting conversion and pipeline generation.
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