- Partner cross-functionally to develop and execute comprehensive market research plans for new products and market expansions.
- Serve as project leader for market research studies, managing budgets, objectives, design, and vendor oversight.
- Present market research insights and competitive landscape overviews to leadership.
- Support go-to-market strategies, pilot programs, and customer insight gathering for new product launches.
- Collaborate with sales enablement teams to create training materials and competitive resources.
- Define KPIs for launch success and track performance pre- and post-launch.
- Leverage data and market knowledge to develop forecasts and commercial opportunity assessments.
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