Director, Targeted Acquisition
New
J
JobgetherMarketing
United StatesFull-TimeDirector
Salary$145,000 to $175,000 USD
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Job Details
- Experience
- 5–8 years
- Required Skills
- Project ManagementProduct ManagementBusiness OperationsDigital Marketing
Requirements
- 5–8 years of experience in management consulting, growth strategy, product management, commercialization, business operations, acquisition marketing, growth marketing, or related fields.
- Demonstrated success leading complex cross-functional initiatives from concept through execution with measurable business impact.
- Proven experience building, launching, and scaling products, programs, or growth initiatives in fast-paced environments.
- Strong background in highly targeted, account-based, one-to-one, or sales-aligned digital marketing strategies.
- Experience leveraging AI-powered tools, automation, or agent-based workflows to improve business processes, marketing performance, or operational efficiency.
- Excellent analytical, strategic thinking, and problem-solving skills with the ability to make sound decisions in ambiguous situations.
- Strong project management and organizational skills with a proactive, execution-oriented mindset.
- Outstanding written and verbal communication skills with the ability to influence senior stakeholders and drive cross-functional alignment.
- Experience managing external vendors or contractor teams is preferred.
- Ability to balance strategic planning with hands-on execution while maintaining a strong focus on measurable business outcomes.
Responsibilities
- Own the strategy, roadmap, operating model, and performance of targeted acquisition programs and AI-enabled prospecting initiatives.
- Lead the development, launch, and scaling of acquisition programs from pilot phases into repeatable, organization-wide capabilities.
- Partner with technology teams, vendors, and business stakeholders to enhance digital prospecting tools, prioritize product improvements, and drive adoption.
- Identify, segment, and prioritize high-value target audiences using customer data, market insights, sales intelligence, and AI-assisted analysis.
- Design, execute, and optimize highly targeted acquisition campaigns with clear objectives, performance metrics, and continuous testing frameworks.
- Develop and refine messaging across email, LinkedIn, landing pages, and additional digital channels while leveraging AI tools to accelerate personalization and content optimization.
- Collaborate closely with marketing, sales, revenue operations, and specialty teams to align acquisition strategies with broader business objectives.
- Manage contractors responsible for campaign execution, ensuring high-quality delivery, process consistency, and operational excellence.
- Monitor campaign performance, pipeline generation, and conversion metrics, providing actionable insights and recommendations for continuous improvement.
- Build scalable documentation, playbooks, workflows, and enablement programs that strengthen organizational capabilities and support long-term growth.
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