Growth Marketing Lead
New
V
Visual MatrixHospitality Technology
United States (Remote)Full-TimeLead
Salary120,000 - 130,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Data analytics
Requirements
- 5+ years of experience in Growth Marketing, Demand Generation, Product Marketing, or a similar B2B SaaS marketing role.
- Successfully built integrated marketing campaigns that generate measurable pipeline and revenue growth.
- Experience launching products and partnering closely with Product and Sales teams.
- Excellent communicator with strong copywriting and messaging skills.
- Highly analytical and able to use data to drive decisions and optimize marketing performance.
- Comfortable using marketing automation platforms and managing campaigns from strategy through execution.
- Ability to embrace AI as part of daily workflow and apply sound judgment.
- Curious, collaborative, organized, and motivated by business outcomes in a fast-paced SaaS environment.
Responsibilities
- Own demand generation programs across email, paid media, organic, partnerships, and emerging AI-enabled marketing channels.
- Execute go-to-market strategies for new products and major feature launches in partnership with Product and Sales.
- Build lifecycle marketing campaigns that improve customer acquisition, engagement, adoption, and retention.
- Create compelling messaging, content, and sales enablement materials that simplify complex software for hotel operators.
- Own marketing operations including campaign execution, automation, reporting, experimentation, and optimization.
- Measure campaign performance and use data to improve pipeline generation, conversion rates, and marketing ROI.
- Partner cross-functionally to ensure marketing initiatives align with company growth objectives.
- Leverage AI tools to improve campaign execution, content creation, analysis, and marketing productivity.
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