- Build, manage, and optimize Google Ads campaigns for camps and enrichment programs.
- Refine keywords, search terms, negative keywords, bidding, geographic targeting, and budget allocation.
- Test ad copy and landing pages to improve completed registrations and acquisition efficiency.
- Build and optimize Facebook and Instagram campaigns in Meta Ads Manager.
- Develop and test audiences, creative concepts, messaging, and offers.
- Develop a prioritized SEO plan and conduct keyword research based on search intent and business value.
- Improve program and location pages, including titles, headings, content, and internal linking.
- Use Google Search Console and analytics to identify opportunities and diagnose performance changes.
- Validate conversion tracking and reconcile platform-reported conversions with actual registrations and revenue.
- Provide concise weekly reporting on results, changes, lessons learned, and next actions.
Google AnalyticsSEO