Paid Ads & SEO Specialist

NORYSTEM education

United States, NY; Remote.Part-Time

Salary$25 – $40 per hour

Apply NowOpens the employer's application page

Job Details

Demonstrated hands-on experience managing both Google Ads and Meta Ads, including campaign setup, optimization, and budget decisions.
Proven SEO experience with specific examples of work performed and measurable outcomes.
Working proficiency in Google Analytics 4.
Working proficiency in Google Search Console.
Experience implementing or troubleshooting conversion tracking.
Strong analytical judgment and ability to explain performance changes using supporting evidence.
Ability to connect marketing activity to customer acquisition and revenue.
Clear communication, reliable follow-through, and ownership of results.
Experience with local consumer services, family programs, education, or seasonal businesses is preferred.
Prior NYC parenting-market experience is helpful but not required.

Build, manage, and optimize Google Ads campaigns for camps and enrichment programs.
Refine keywords, search terms, negative keywords, bidding, geographic targeting, and budget allocation.
Test ad copy and landing pages to improve completed registrations and acquisition efficiency.
Build and optimize Facebook and Instagram campaigns in Meta Ads Manager.
Develop and test audiences, creative concepts, messaging, and offers.
Develop a prioritized SEO plan and conduct keyword research based on search intent and business value.
Improve program and location pages, including titles, headings, content, and internal linking.
Use Google Search Console and analytics to identify opportunities and diagnose performance changes.
Validate conversion tracking and reconcile platform-reported conversions with actual registrations and revenue.
Provide concise weekly reporting on results, changes, lessons learned, and next actions.

View Full Description & ApplyYou'll be redirected to the employer's site