Lead Product Marketing Manager
New
G
GoodParty.orgCivic Tech
Remote (United States)Full-TimeLead
Salary$156,000 - 185,000
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Job Details
- Experience
- 5 to 8 years of experience
- Required Skills
- Data analyticsA/B testing
Requirements
- 5 to 8 years of experience in B2C tech product marketing.
- Experience in a fast-moving, product-led, growth-oriented, or category-building environment.
- Exceptional writing skills, with experience crafting sharp messaging and copy that converts.
- Data-informed with experience using funnels, cohorts, A/B testing, and performance metrics.
- Ability to work in a highly cross-functional environment without formal authority.
- Investigative mindset with the ability to translate user research into actionable insights.
- Strategic and execution-oriented thinking.
Responsibilities
- Align product, growth, sales, partnerships, and brand around a deep understanding of users and product.
- Run voice-of-customer research through interviews, surveys, and win/loss analysis to define user personas.
- Own competitive intelligence to inform positioning, roadmap, and campaign strategy.
- Develop product positioning and messaging guides by segment, use case, and channel.
- Build and maintain enablement libraries, including launch briefs, sales decks, and battle cards.
- Drive GTM planning and execution for feature and product launches.
- Manage post-signup lifecycle marketing, including funnel analysis, A/B testing, and retention metrics.
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