CRM Marketing Manager
New
J
JobgetherE-commerce, Retail
Based in United StatesFull-TimeManager
Salary$94,900 to $158,000 USD
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementArtificial IntelligenceData analytics
Requirements
- 5+ years of experience in CRM marketing with a strong focus on e-commerce lifecycle marketing.
- Proven expertise managing multi-channel CRM campaigns, including email, push notifications, and SMS.
- Strong understanding of customer lifecycle strategy, retention marketing, personalization, and customer engagement best practices.
- Experience leading marketing initiatives and mentoring junior team members or managing external vendors.
- Excellent project management and cross-functional collaboration skills with the ability to coordinate technical, creative, and business stakeholders.
- Strong analytical mindset with experience using data to design, test, measure, and optimize large-scale marketing campaigns.
- Familiarity with AI-powered productivity and content creation tools such as ChatGPT, Copilot, Gemini, or similar large language models.
- Excellent communication, presentation, and stakeholder management skills.
- Experience within apparel retail, subscription-based businesses, or similar consumer-focused industries is preferred.
- Knowledge of predictive analytics, recommendation engines, or machine learning-driven marketing solutions is considered an asset.
Responsibilities
- Develop and execute comprehensive lifecycle marketing strategies across multiple CRM channels, including email, push notifications, SMS, and other customer touchpoints.
- Manage the end-to-end planning, execution, testing, and optimization of CRM campaigns to improve customer engagement, retention, reactivation, and lifetime value.
- Collaborate with cross-functional teams including Creative, Product, Engineering, Data Science, and Customer Service to deliver seamless, personalized customer experiences.
- Analyze campaign performance, customer behavior, and lifecycle metrics to identify growth opportunities and optimize marketing strategies.
- Translate complex performance data into actionable insights and executive-level reporting for key stakeholders.
- Leverage AI-powered tools and CRM technologies to improve campaign development, content creation, workflow efficiency, and personalization.
- Partner with marketing technology providers and CRM platforms to build, launch, and optimize sophisticated customer journeys.
- Explore emerging marketing technologies, AI capabilities, and personalization strategies to continuously enhance lifecycle marketing programs.
- Provide project leadership while mentoring junior team members or coordinating external partners to ensure successful campaign delivery.
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