CRM Marketing Manager

New
S
Remote, USAFull-TimeManager
Salary$94,900 — $158,000 USD
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Job Details

Experience
5+ years
Required Skills
Project ManagementData analyticsGenerative AI

Requirements

  • 5+ years of experience in CRM marketing, with a dedicated focus on e-commerce lifecycle strategy.
  • Proven expertise managing multi-channel campaigns, specifically utilizing Push notifications and SMS.
  • Experience leading projects and mentoring junior team members or external vendors.
  • Strong cross-functional collaboration and project management skills.
  • Data-driven mindset with a strong understanding of how to design, test, and optimize marketing programs.
  • Familiarity with modern AI collaboration tools (e.g., ChatGPT, Copilot) to enhance workflows.
  • Experience working within apparel retail or subscription-based models (preferred).
  • Familiarity with predictive analytics or machine learning-driven recommendation engines (preferred).

Responsibilities

  • Strategize and execute comprehensive, cross-channel lifecycle and transactional programs (including Email, App Push, SMS and Packaging Inserts) to drive customer engagement and loyalty.
  • Own and optimize the end-to-end planning and development workflow for CRM marketing initiatives.
  • Collaborate cross-functionally with Creative, Product, Engineering, and Customer Service stakeholders.
  • Leverage advanced data analytics and insights to design personalized CRM programs at scale.
  • Synthesize and communicate high-level performance reporting and strategic insights to leadership.
  • Utilize generative AI tools to accelerate copywriting and brainstorm campaign concepts.
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$94,900 — $158,000 USD
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